I'm Abigail Paulson, a graphic designer living and working in Brooklyn.
I am especially interested in how messages are disseminated through design, effectively creating social change.
AAPC 2022 Pollie Award Winner - Gold in Direct Mail for Local, Municipal, Mayoral
Chi Ossé’s ran for New York City Council in the 36th District in 2021. A people-powered and creative campaign, the design focused on getting the word and vote out. With strong messaging, he beat out establishment candidates becoming the youngest council member in NYC history.
As the Art Director, I was solely responsible for developing the campaign brand through designing all digital and print assets.
BERLINROSEN :: 2022
As a Senior Graphic Designer at BerlinRosen, I developed branding and visual identities, from logo creation to execution for campaigns at local, state, and federal levels for candidates, causes, and organizations. Clients included: Pat Ryan, Brian Kavanagh, Matt West, Elijah Reichlin-Melnick, Summer Lee, Evan Glass, and more.
LISTEN TO THE YOUTH :: 2019
KINDTREE :: 2021
Posters, cassettes, and CDs designed the musician Kindtree.
Coupling his love of old Chicago dive bars with his electronic sound, I utilized retro but distinctly electric colors for Kindtree's merch.
The Healthcare Edu Project is a virtual campaign lead by New York State healthcare organizers.
The design is streamlined to get information out efficiently and effectively to social media users across New York.
NYS VOTER REGISTRATION GUIDE for high school students (2020)
As an initiative to get my high school seniors & their families registered to vote before the 2020 Presidential Election, I created and distributed this step-by-step guide.